Executive Summary
Branding & Website UI Design
Tranarc Solutions is a forward-thinking software company delivering high-impact, tailored digital solutions to businesses across diverse industries. Focused on scalability, innovation, and performance, the company needed a brand identity that matched its technical expertise and visionary approach.
I led the full brand transformation of Tranarc Solutions—starting from logo design and brand identity development to a seamless, modern website UI/UX. As part of the engagement, I also supported the expansion into Tranarc Academy, their knowledge-driven sub-brand, designed to train the next generation of tech talents. The brand system and web experience we implemented have contributed to a 300% business growth in just under 3 years.
Objective 01
Logo Design
To build a world-class identity and digital presence, we established five core objectives and executed each through a clear, research-backed process:
Approach:
Sketched multiple logo concepts, exploring ideas around connectivity, modularity, and digital fluidity.
The final logo integrates a stylized “T” and circuitry-inspired connections, symbolizing transformation through technology.
Developed a cohesive brand system with:
Color palette of deep navy and vibrant green tones—conveying tech confidence and growth.
Typography with modern geometric fonts for clarity and structure.
Modular components adaptable across print, web, and digital products.
Created sub-brand visual language for Tranarc Academy, using lighter variants of the primary palette and educational-themed iconography to maintain harmony while enabling independence.
Objective 02
Website UI Design
Build a responsive, user-centric website that promotes Tranarc’s services, thought leadership, and technical credibility.
Approach:
Focused on minimalist layout, clean navigation, and high readability.
Developed interactive prototypes in Figma, incorporating visual hierarchy, animation cues, and feedback elements.
Implemented conversion-focused CTAs and smooth page transitions, ensuring a premium user experience across all devices.
Objective 03
Branding Architecture
Build a brand foundation that could house future innovations like Tranarc Academy without fragmenting the brand.
Approach:
Introduced a master-sub brand architecture—allowing the academy to have its own voice while retaining core visual consistency.
Designed branded templates for educational content, social promotion, and internal documentation.
Ensured seamless user journeys between the main brand and academy page via shared navigation and unified messaging.
Strategy and execution
Brand Development Process
The approach was to build a highly visual and memorable identity that evokes energy, youth culture, and premium urban lifestyle. The branding needed to stand out both online and in print, with flexibility for multiple event types.
Research
Brand Positioning
User-Centered Digital Experience Design
User Interface
Scalable Visual Identity System
Visual Elements
Brand Architecture
Growth & Expansion
Results & Impact
Business growth
The Tranarc Solutions project exemplifies how a powerful brand identity, modern digital experience, and thoughtful design strategy can drive exponential growth and market credibility. This project not only redefined the face of Tranarc but empowered them to scale with purpose, inspire trust, and lead in both the software and educational space.
