Executive Summary
New Branding, App & Website Design
Sendeazi is the world’s first dedicated crypto-FIAT conversion platform, pioneering a seamless experience for users to send, receive, and convert cryptocurrencies into local currencies across international borders. As a forward-thinking fintech solution, Sendeazi eliminates the friction between digital assets and traditional finance systems, acting as a hybrid between a bank app and a decentralized exchange.
The goal was to develop a bold, futuristic, and trustworthy brand identity and user experience system for Sendeazi’s product launch. This included:
Crafting a unique and symbolic logo and brand identity
Designing a comprehensive brand guideline for consistency and scalability
Developing the UI/UX for the website
Designing a modern, user-friendly mobile app interface
Objective 01
New Brand
Create a compelling brand that communicates speed, innovation, and security while remaining approachable to a global and diverse user base
Goal: Create a visual system that communicates speed, innovation, and trust—cornerstones of Sendeazi’s crypto-to-FIAT solution.
Approach:
We started by identifying the emotional triggers and design trends in the fintech and blockchain space. Through competitor audits and style scapes, we conceptualized a bold insignia — a rocket in motion — symbolizing both high-speed transactions and the platform’s global reach. A unique color scheme (purple, green, lemon, blue) was developed to reinforce vibrancy, energy, and credibility. The typeface choice was critical, favoring a minimal sans-serif that reflects clarity, digital sophistication, and adaptability across platforms.
Objective 02
Website Design
Goal: Design a fully responsive website that simplifies Sendeazi’s complex financial service offering and drives product sign-ups.
Approach:
We mapped user journey flows from awareness to action, ensuring that each section of the site aligned with a clear goal — trust building, feature discovery, or onboarding. After sketching multiple layout concepts, we created wireframes that prioritized CTA placement, real-time crypto conversion, and testimonials. We performed A/B tests on design variations to validate what elements most effectively increased trust (e.g., testimonials, security badges, visual walkthroughs).
Objective 03
App Design
Goal: Create a clean, user-friendly mobile experience that demystifies crypto transactions for both experienced users and newcomers.
Approach:
We developed low-fidelity wireframes to sketch out the app’s key functionalities — receipt scanning, currency conversion, sending funds, and account history. These wireframes were refined into high-fidelity prototypes using Figma, incorporating the brand’s new visual language. Each design element was stress-tested with target users from different continents to ensure international usability. Usability testing focused on pain points like icon clarity, transaction flow, and language support. Additionally, we built a modular design system to support future feature rollouts (such as bill payments or recurring transfers).
Strategy and execution
Brand Development Process
A full brand manual was created to guide typography usage, logo sizing and spacing, iconography, UI rules, social media guidelines, and brand tone.
Research
Impact
Brand Guide Development
Visual Storytelling
Visual Identity System
UI/UX Design
Projects
Results & Impact
Brand Impact
The Sendeazi project emerged as a landmark in fintech branding—positioning the platform as the first of its kind in the crypto-to-FIAT conversion market. The resulting identity, centered around the metaphor of a "rocket boost," didn’t just symbolize speed—it embodied Sendeazi’s commitment to frictionless global finance.
