Executive Summary
Rebranding & Website Design
StyldbyAyo is a distinguished hair salon brand rooted in African-inspired artistry, located in the vibrant DMV area. Specializing in all types of braids, the salon offers modern interpretations of traditional styles, reflecting the rich diversity of Black culture.
The brand sought a comprehensive transformation to align its visual identity with its commitment to cultural authenticity and contemporary aesthetics. This project encompassed a complete rebranding, including logo redesign, website design, and the development of a cohesive brand system that extended to its e-commerce extension, Ayohair.
Objective 01
Rebranding
Objective: Create a logo that encapsulates the brand's African heritage and contemporary flair.
Approach: We designed an insignia inspired by the letter 'A' intertwined with hair strands, symbolizing both the founder's initial and the core service offering. This emblem serves as a versatile mark, adaptable for both StyldbyAyo and Ayohair, ensuring brand consistency across platforms.
Establish a Cohesive Brand System for Ayohair
Objective: Extend the brand identity to Ayohair, ensuring a seamless visual and experiential connection between the salon and e-commerce platforms.
Approach: Leveraging the existing brand elements, we developed a sub-brand identity for Ayohair that maintains the core aesthetics of StyldbyAyo. This includes consistent typography, color schemes, and the shared 'A' insignia, reinforcing brand recognition and trust across services.
Objective 02
Website Design
Objective: Redesign the website to provide an intuitive and visually appealing user experience that reflects the brand's identity.
Approach: We conducted user research to understand client needs and preferences. The new design features a clean layout with vibrant imagery, easy navigation, and responsive design elements. Key functionalities include an online booking system, service galleries, and integrated social media feeds to foster community engagement.
Objective 03
Brand Presentation
Objective: Produce engaging visual content to showcase the brand's transformation and services.
Approach: We approached the development of the brand reels with a strong focus on storytelling, aesthetic consistency, and platform adaptability. Our production strategy involved four key stages:We approached the development of the brand reels with a strong focus on storytelling, aesthetic consistency, and platform adaptability. Our production strategy involved four key stages:
1. Storyboarding & Scriptwriting
Before filming or animation, we crafted a visual and narrative structure for each reel. These storyboards focused on:
Brand Evolution: Demonstrating the before-and-after of the logo and branding transformation.
Cultural Connection: Highlighting African-inspired hair artistry, the significance of braids, and the community served.
Client Journey: Visual walkthroughs of the booking process, in-salon experiences, and client satisfaction.
Product Showcase: A brief intro to Ayohair, connecting the service brand with the product extension.
Motion Design & Editing
Using the new brand guidelines—typography, color palette, and visual tone—we developed animated transitions and overlays that reinforced consistency. Each video was designed for:
Instagram Reels & Stories (15–60s)
TikTok & YouTube Shorts (30–60s)
Website Header Videos
Email & Digital Ads (short-form 10–15s spots)
We ensured that each video remained visually engaging within the first 3 seconds—a key metric for social performance.
Strategy and execution
Brand Development Process
To guide the rebranding journey, we implemented four key strategies designed to position StyldbyAyo for growth and recognition
Research
Brand Positioning
Brand Identity System
Application
Brand Architecture
Impact
Website Design
User Experience
Results & Impact
Client Testimonial
Brunch in the City evolved from an emerging event series into a standout lifestyle brand through thoughtful, strategic brand development. This project demonstrates the power of cohesive design, storytelling, and digital presence in building audience trust and market presence.
