Portfolio – MLA - digitaljosh.online

Executive Summary

Complete Rebranding

Myadmissionlink is an international education consultancy operating in the UK, Canada, and Nigeria, committed to guiding students through every stage of their study-abroad journey. With extensive institutional partnerships across top-tier universities in the UK, USA, Canada, and Europe, the company provides comprehensive support in admissions, visa processes, and placement.

In anticipation of their international education fair and new brand positioning, Myadmissionlink approached us to revamp their brand identity and develop marketing collateral that would resonate across continents and communicate their values of trust, clarity, and opportunity.

Objective 01

Branding

Develop a visual identity that reflects Myadmissionlink’s international credibility, while remaining relatable to local audiences in Nigeria, the UK, and Canada.

Approach:

Brand Identity & Logo Design
Visual Direction & Typography System
Marketing Collateral Design (Roll-up Banners, Billboards, Event Booths, Notepads)
Print Coordination & Delivery
Vendor Collaboration with Printivo

Objective 02

Marketing Colleterals

Create marketing collateral that captures attention at high-traffic locations—such as education fairs and conferences—while staying brand-consistent across formats.

Approach:

We collaborated with Printivo, a reputable print production partner, to handle the mass printing and delivery of over 1,000 collateral units. This included:

Roll-up banners for multiple event booths
Large-scale billboards for roadside visibility
Custom notepads for giveaways and application sessions
Complete booth design systems for education fairs

Strategy and execution

Execution Strategy

We began with a full brand discovery session, understanding the company’s mission, tone, and goals for the new brand phase. The strategy focused on 4 key pillars:

Logo Design

Designed a globally adaptive logo mark and brand type

Brand Identity

Delivered a mini brand guide outlining logo usage, typography, and color system

Multi-format Adaptability

We created a flexible visual system adaptable across sizes—be it notepads, retractable banners, or billboard designs.

Visual Storytelling

Icons, spacing, and callouts were optimized for readability and scalability.

Marketing Collateral

Created print-ready vector files with bleed and print specs

Partnership

Liaised directly with Printivo’s team for production quality assurance

Clarity & Simplicity

The logo was crafted using a clean, modern sans-serif font to communicate clarity and professionalism.

Wireframes

The mark incorporates a letter "M" and motif, symbolizing academic success and destination success—a subtle nod to the consultancy’s core service.

Increased Visibility

The Myadmissionlink case study stands as a testament to how intentional branding and strategic collateral design can elevate an organization’s presence across markets. By balancing clarity with creativity, and digital scalability with physical presence, we helped the brand communicate its promise of opportunity to students across the globe.

Events

The brand collateral debuted at Myadmissionlink’s global education event, drawing in over 500 prospective students within its first week

Brand Awareness

The consistency across digital and physical presence positioned Myadmissionlink as a top-tier consultancy brand in their category

Trust

Parents and partners reported significantly improved brand perception and trust at in-person booths