Executive Summary
Rebranding & Website Design
Brunch in the City is a UK-based events brand focused on creating premium social experiences around food, music, and culture. The founders sought a bold, modern, and cohesive brand identity that could capture the essence of their vibrant events while engaging a youthful, trend-savvy audience both online and offline.
Objective 01
New Branding
Brunch in the City had an exciting and fast-growing concept but lacked a unified brand identity to match its energy and vision. Event promotions were inconsistent, online presence was minimal, and the brand lacked the visual appeal necessary to compete in the busy UK lifestyle and entertainment space.
To address these gaps, I was brought in to create a fresh, scalable brand presence that could drive audience engagement and make Brunch in the City instantly recognizable across touchpoints.
Objective 02
Website Design
Design and launch a fully responsive website for event showcasing, ticketing, and brand discovery
The website was built to serve as the digital heart of Brunch in the City, offering an immersive experience that mirrors the vibrant energy of the events themselves.
Objective 03
Social Media
To reposition Brunch in the City as a visually compelling and culturally relevant brand, I implemented a complete social media overhaul across Instagram and related platforms. This involved curating a cohesive content strategy, introducing a branded grid layout, and designing high-quality visuals that aligned with the new brand identity.
Over a 3-month period of management, this approach led to a measurable 900% growth in engagement and follower count, while establishing a recognizable, scroll-stopping brand presence online.
Strategy and execution
Brand Development Process
The approach was to build a highly visual and memorable identity that evokes energy, youth culture, and premium urban lifestyle. The branding needed to stand out both online and in print, with flexibility for multiple event types.
Research
Heading Back
Brand Identity System
Visual Storytelling
Logo Design
Website Design
Results & Impact
Business growth
Brunch in the City evolved from an emerging event series into a standout lifestyle brand through thoughtful, strategic brand development. This project demonstrates the power of cohesive design, storytelling, and digital presence in building audience trust and market presence.
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